Google, Microsoft Clarify Ad Bidding
July 7, 2025 • Matthew Umbro
Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features.
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Shipping & Fulfillment
The No-Surprise 3PL Pricing Model
August 1, 2025 • Eric Bandholz
John Melizanis's 3PL, ShipDudes, avoids per-item fees, believing they lead to unexpected, surprise charges.
The Latest
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Platforms & Apps
5 Ecommerce Platforms for Startups 2025
July 31, 2025 • Armando Roggio
Entrepreneurs with limited capital and no technical help require ecommerce platforms that work out of the box and grow with the business.
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Business
Charts: U.S. Manufacturing Trends Q3 2025
July 31, 2025 • Adel Boukarroum
Trade uncertainties and rising costs are the leading concerns of manufacturers, according to recent surveys.
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Platforms & Apps
New Ecommerce Tools: July 30, 2025
July 30, 2025 • Sig Ueland
This week's rundown of new products and services for merchants includes rollouts for cryptocurrencies, agent-based analytics, merchant financing, shopping assistants, reviews, and fraud prevention.
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Schools & Resources
Q&A: Brad Feld, Author, Mentor, Investor
July 29, 2025 • Jean Gazis
The veteran tech entrepreneur, mentor, and early-stage investor opens up on writing and his latest book, "Give First."
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Paid Post
Essentials of Marketplace Success
May 5, 2025 • Walmart Marketplace
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SEO
Google’s Index Now Powers ChatGPT
July 28, 2025 • Ann Smarty
ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.
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Business
5 Predictions for 2025 Holiday Shopping
July 27, 2025 • Armando Roggio
Fast delivery, cross-border buying, small business growth, and AI shopping tools will drive a strong holiday season, or at least that's what I predict.
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Business
Facebook ‘Megaphone’ Powers D2C Watch Brand
July 25, 2025 • Eric Bandholz
To Nate Lagos, vice president of marketing for watch maker Original Grain, Facebook ads are megaphones to spread the word, not to acquire customers directly.
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Email & Text Marketing
Botched Unsubscribes Harm Email Delivery
July 24, 2025 • Armando Roggio
Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.
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Webcasts
SEO for AI, Low Traffic, No Clicks
July 23, 2025
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Platforms & Apps
New Ecommerce Tools: July 23, 2025
July 23, 2025 • Sig Ueland
This week's installment includes tools for affiliate marketing, AI agents, marketplace platforms, ad networks, WordPress, and recurring payments.
Ecommerce Conversions Podcast
Marketing
Google Ads
Content Marketing
5 Content Marketing Ideas for August 2025
July 6, 2025 • Armando Roggio
Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.
SEO
SEO
Sites Have Little Control in Google SERPs
July 21, 2025 • Ann Smarty
Over the years, Google has limited how websites can control their appearance in search results.
Keyword Research
Keywords Don’t Work for AI SEO
July 14, 2025 • Ann Smarty
Merchants looking for AI visibility should create problem-solving content. Attempting to match keywords to prompts is fruitless.
Conversion
Customer Retention
Prime Day’s Mobile AOV Challenge
July 20, 2025 • Armando Roggio
The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.
Conversion
Summertime Prep for Holiday Selling
June 29, 2025 • Armando Roggio
Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps.
Business
Business
Charts: Outlook of U.S. Institutional Investors 2025
July 22, 2025 • Adel Boukarroum
A new survey from Boston Consulting Group reveals caution from leading investment firms.
Shipping & Fulfillment
USPS Rate Change Analysis July 2025
July 17, 2025 • Armando Roggio
The USPS's shipping rates are often the most cost-effective. The agency is essential to U.S. ecommerce.
Design & Development
Platforms & Apps
Shopify POS Exec on Future of Retail
July 18, 2025 • Eric Bandholz
Ray Reddy says the future of retail is location-agnostic, where shoppers can easily transition from online to in-store.
Platforms & Apps
New Ecommerce Tools: July 17, 2025
July 17, 2025 • Sig Ueland
This week's installment includes updates on AI shopping assistants, email and SMS marketing, ad management platforms, automated tax solutions, and last-mile delivery.
From the archive
Platforms & Apps
How to Choose a Shopping Cart
September 1, 2005 • Michael A. Cox
Mark Baartse has identified 137 different shopping carts. Baartse tries to identify which are the best for the myriad applications required in the ecommerce industry.
Technical SEO
How to Avoid SEO Disaster from a Replatform
February 22, 2017 • Hamlet Batista
Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ...
Llms.txt Could Help AI Find Your Store
Tariff Turmoil: How Ecommerce Brands Can Still Win